BOS Brain™ pilot / Arizona Engraving Co.
A website is the
front door.
What happens
next matters.
For Katie and Jayde, we started with the people, the products, and the work behind every order.

The people behind the business
Meet Katie and Jayde.
Every business starts with people. For this pilot, that’s Katie and Jayde—the owners behind Arizona Engraving Co.
Arizona Engraving Co. is our pilot for BOS Brain™, our business operating system. Their website is the front door. Together, we’re shaping the connected work behind it, from customer inquiries and quotes to projects, invoices, and follow-up.
The website is live. The connected business tools are in development.
The journey to a stronger online presence
Where we started
Original website recording
The starting point
for a bigger future.
The original website gave the business a place online. The next step was to bring more of Katie and Jayde’s craft, personality, and customer experience into that space.
See what she saw.
Watch her first reaction.
Katie seeing her new website for the first time. Her reaction and the screen recording play together, with sound from her reaction.
The new site
From the homepage to the details
Katie’s reaction
As she sees it for the first time

A website is a working part of your business.
Website live. Connected business tools in development.
Our approach
A clear process.
A stronger business.
We work side by side with business owners to create websites that fit real life. From the first conversation to continued improvement, we focus on what happens next.
- 01
Listen to the business
Understand the people and daily work behind every order.
- 02
Shape the customer journey
Help visitors explore the products and start a project.
- 03
Connect what happens next
Plan the work behind each request, from the first conversation to the finished piece.
- 04
Build, watch, refine
Put it in their hands, listen to their feedback, and improve together.
Let’s build what’s next
